Handwriting on the Wall!...

In order to win this election, we need to toss away the pink lenses…We have to dismiss most of what we hear and we have to be totally unsparing in our analysis.

Once we’ve been brutally honest with ourselves, we need to have the courage and audacity to construct a platform of our belief systems. We can’t depend on the transitory nature of polls; we can’t worry about not offending anyone; we can’t pander to the lowest common denominator and then hope to be respected for our candor and courage. It simply does not work that way….

Let’s not kid ourselves.

Since 2004, the Party per se has not transformed itself.

Mostly, the old guard stayed in place in many states.

And the grass roots failed to make the cut.

That is inimical to our plans to win back the White House…

Secondly, we have to ratchet up our communications to win back all of the voters we have lost. To set the record straight, the fact is that we lost college graduates, Hispanic voters. We lost the poorest States. We lost the rust belt states.
And we lost virtually the entire South.

We have to do three things. We need a better message. And we have to increase our “reach” and our “frequency.” Reach refers to the markets we want to define and target; frequency returns to the number of times an advertisement runs within a market area.
Why? Because frequency builds credibility and acceptance.

Based on the analysis of the last election, we failed to target those segments of the marketplace that we needed and, two, we failed in our message. Moreover, the feedback indicates that we did not have the right messenger.

What I propose is a home grown effort through meetings and Town Halls to change the status quo. If the Party won’t play ball, we play around them.

And then we take over the Party.

Tough talk! But it’s a hell of a lot better than doing nothing and going down in flames.

When you lose six out of eight elections in a row, you really have to wonder whether you are in sync with the people.

If you can’t bring them around to your way of thinking; then perhaps you have either crafted the wrong approach or it’s time for a major change.

Right now, the public sits in judgment of us. The Independents control 55% of the vote and we continue on our merry way as if this is 1992.

We need to get serious, folks, and right now, our Party is disconnected from us and the voters.

Les Aaron