Friday, December 08, 2006

Moving Forward...

The Baker advisory group if nothing else has changed the language. If you haven’t noticed, we have moved from “Stay the course” to the new cliché that everyone seems to be mouthing, …”The way forward” which is the new mantra for the course correction being advised by the government whose meaning is totally elusive and on purpose.

It is in fact, the perfect non-sequiter, use “The way forward..” and it seems perfectly suited to whatever you’re talking about.

That’s really the problem; it's one of those phrases you can simply drop into any sentence without changing its meaning.

The Bush cabal wa very good at euphemisms when it came to snowing the voter but lo and behold, the people have gotten wiser and, today, nobody seems to be falling for the latest euphemism like "downsizing" or "off-shoring..."

Moving forward has become a way to mask the fact that the government increasingly flummoxed by the language and resorting to quick fix words that sound good but signify nothing. Ford used this terminology first before it announced layoffs of 20, 000 employees and a bleak outlook so already the red lights have started going off whenever this phrase is tossed around…

This government has been expert at coining euphemisms but bad at making anything happen of consequence to improve the landscape.

Today, despite the fact that everyone is mouthing “moving forward, “ the public is having none of it and for the most part see through the smoke and mirrors to get at the truth.
Although neither Bush or the Prime Minister have picked up on that fact yet since his speech today re Iraq seemed peppered with that expression that sounds good but means nothing.

But isn't that the way this whole administration is playing out: A big deal for the few and nothing for the rest.

Les Aaron



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